We have a love, hate relationship with winter. Things we love: cashmere scarves, afternoon lattes, chic coats, and pink fuzzy earmuffs miraculously becoming an age-appropriate accessory. Things we don’t love: staticky hair from your favorite cashmere scarf, freezing despite your cute coat, the actual need for an afternoon latte (for both warmth + energy), and flat blowouts caused by earmuffs. It’s a struggle, we know! We might not be able to solve all the woes that winter brings, but we can help in the hair department. Here are some common cold weather problems, and the best practices to solve them:
Problem: FRIZZ + SPLIT ENDS from scarves and coats
Solution: Our Rosarco Oil will give your hair the strength it needs to stay healthy despite being bundled up in a scarf or coat all day. Apply a small amount of oil to hands, then rub through hair to seal split ends and prevent breakage. This miracle worker is packed with coconut oil, which helps to keep hair smooth, lock in moisture, and reduce environmental impurities. Have any extra left over on your hands? Apply it to your body, face, or lips to hydrate any other winter dryness!
Problem: STATIC from layering
Solution: There’s nothing cute about staticky strands. Luckily, our Rosarco Milk can smooth your hair out without making it hard or crunchy. This lightweight formula contains Vitamin E, which helps to soften hair, provide essential hair nutrients, and protect against breakage. Oh, and did we mention this comes in a mini size (in our Hair Therapy Kit) so you can throw it in your purse? Win!
Problem: HAT HAIR from beanies, hats, and earmuffs
Solution: We’re all for a cute pair of earmuffs or a cozy beanie, but once you take them off it’s game over. Bye bye volume, hello flat hair. Combat loss of body and bounce with our Blossom & Bloom Volumizing Spray. The formula promotes immediate hair fullness and volume while soaking up any oil (much like your favorite dry shampoo). This spray is packed with Maltodextrin, which coats hair to enhance the appearance of fullness without a stiff after-effect. Prior to blow-drying, simply spray throughout clean, damp hair (with focus on roots) and wave your hat hair goodbye!
Are you using any of our products this winter? Let us know with #Briogeo on Instagram, we can’t wait to see!