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How to Create the Perfect Natural Curls You Never Knew You Had

This one’s for our curly haired girls… Because, we get it. The curly, kinky, coiled, coarse, textured hair life can be a struggle, right? That’s why we created our Curl Charisma Collection; the only four products you’ll ever need to create consistent, clean, frizz-free curls that stay in line and look defined all day long. Let’s meet the magic makers.


First up, Curl Charisma Rice Amino + Shea Moisture Shampoo. It’s made with naturally derived cleansers that remove dirt and buildup without stripping your hair of those much-needed natural oils – a must for curly-haired girls!  The shampoo is also rich in vitamin E, which helps to soften the hair by delivering delicious healthy nutrients to the shaft while preventing breakage. Apply the shampoo to wet hair and massage vigorously for 30 seconds, and rinse. If you have extra buildup, repeat again to ensure your hair is squeaky clean!

Follow up with our Curl Charisma Rice Amino + Shea Curl Defining Conditioner. It’s like a blanket of hydrating, nourishing goodness for the hair. The superstar ingredient is shea butter, an antioxidant rich moisturizer that softens and hydrates curls. Many curly hair products utilize this natural ingredient because of its emolliating properties, which are excellent at locking in moisture, without leaving hair heavy or greasy. Apply and massage the conditioner, making sure it is evenly distributed, and leave on for two minutes before rinsing.

Now onto the finishing products! Start with our Curl Charisma Frizz Control Gel. Don’t let the word “gel” steer you away, the formula is very lightweight and will not cause stiff, sticky, or crunchy curls – we promise! Add a quarter-size amount to one side of your hair and scrunch, then add another quarter-size amount to the other and scrunch. If you’re looking for added moisture and an even more flexible hold, we recommend layering our Curl Charisma Frizz Control Gel on top of our Curl Charisma Leave-In Defining Crème. Our Curl Charisma Leave-In Defining Crème adds moisture and definition, but does not leave the hair with a flexible hold like our gel does. Both products contain tomato fruit ferment and rice amino acids to seal the hair cuticle, maintaining consistent curl formation, and locking out environmental moisture that causes frizz. Once the finishing products are on your hair, let it air dry or use a diffuser.

Here’s a video of our babe Bianca Renee using the Curl Charisma Collection from start to finish. If her curls don’t give you life, we’re not sure what will!