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The NOVA Complex

We’re constantly encouraged to take excellent care of our skin. We’re told to always wash off our makeup before bed, to wear an SPF under our moisturizer, to treat our skin to a weekly mask, the list goes on. But, we’re not so informed on how to take care of our hair! Considering that our skin absorbs 75% of what it comes into contact with – yes, your scalp is included – it’s important to make sure the products you’re using are both safe and beneficial. That’s why we created the NOVA Complex.

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The NOVA Complex:

The NOVA Complex is a specially formulated blend of Natural Oils, Vitamins, and Antioxidants that’s found in all of our products. We use these ingredients instead of harmful chemicals like silicone, sulfates, parabens, and phthalates, which are proven to be damaging to your health. With the NOVA Complex, Briogeo products not only immediately help boost hair’s appearance, but also builds the foundation for long-term beautifully nourished hair! Take a look at some of the NOVA ingredients we use in our products, and how they perform for both skin and hair:

  • Argan oil has the ability to provide extreme moisture to the skin and hair without drowning either in a greasy appearance. It’s high in vitamin E, which helps repair damaged and dry skin, plus contains fatty acids that give hair a natural boost. It’s also packed with anti-aging properties – a huge YES for your entire body- including your hair!
  • Coconut oil is arguably the most versatile ingredient we use in beauty. For skin, it’s gentle enough to use as an all-over moisturizer and makeup remover, but powerful enough to deeply hydrate and cleanse. At Briogeo, we use it in our Rosarco Collection because of its ability to penetrate the hair shaft and lock in moisture, and also as a natural heat protectant.
  • Algae extract has major beauty benefits! It’s known to stabilize minerals in your skin to help with hydration and prevents acne from starting. We use it in our products because it provides minerals, antioxidants, and vitamins to strengthen hair and protect it from future damage.
  • Biotin, or vitamin B7, is a water-soluble vitamin that is known to keep your skin and appearance looking youthful and fresh. This vitamin creates a natural gloss for the skin that can hold in moisture and protect you from those harmful sunrays! It’s also well known as a healthy hair vitamin because it helps prevent hair loss by strengthening the follicle.

Make the Switch, Feel the Difference

Switching to products that are filled with healthy hair ingredients will make an almost immediate difference in the look and feel of your hair. In a variable vs. lab study, hair that had been treated with our Don’t Despair, Repair! Deep Conditioning Mask showed up to an 81% reduction in hair breakage after just three uses compared to untreated hair. If you have a love affair with bleach and color dyes, heat styling tools, or your hairbrush, this treatment heals split ends and prevents future damage from happening. Add it to your weekly beauty routine and you’ll be amazed at what a little TLC can do.

Which Briogeo product has made a positive change on your hair health? Share your experience with us on Instagram using @Briogeo and #Briogeo. We’d love to know!